Clubhouse
Keep the clubhouse at the heart of club life.
From your seatYou see who comes in. M-U-M shows you who’s stopped, when it’s quiet, and what sells.
Built around your part of the club.
Every club chooses the features that suit it when M-U-M is set up, and updates arrive weekly, fortnightly or monthly.
Busy & Quiet Times
See when the clubhouse is full and when it’s empty, hour by hour, including late opening on Fridays and Saturdays.
Tap or hover a square. Sunday, 1pm: very busy
Closed. The clubhouse stays open until 9pm on Fridays and Saturdays.
A twilight offer for Thursday afternoon finishers.
Thursday 3 to 5pm is quiet, even though around 40 members finish a round then, most with credit left on their bar card.
A twilight offer for members finishing on Thursday afternoons.
Staff Rota
Staff on duty, hour by hour, laid over how busy the clubhouse is, so you can see where the rota is too heavy or too light and move hours to where they’re needed. Staff needed is worked out from takings in each hour, at a ratio your club sets.
Tap or hover a square. Thursday, 3pm: 3 on, 1 needed: more staff than needed
Either move a shift, or bring those members in with a twilight offer.
Add one person from 4pm on Fridays.
Move Thursday’s spare hours to Friday from 4pm, and trim Monday and Tuesday by an hour each.
Move one shift to Friday afternoon, or bring the 40 in with a twilight offer.
Add one person from 4pm on Fridays.
Extend one shift to 8pm on Fridays.
The rota has 6 more staff hours than needed on Thursdays, most of them mid-afternoon, and is 4 hours short on Fridays from 4pm.
Move a Thursday afternoon shift to Friday from 4pm: the same hours, better placed.
Top Sellers
What’s growing, what’s slipping, and simple ideas to fill the quiet spells.
Keep it on draught, and offer it with the Thursday twilight deal.
A coffee stamp on the bar card.
Move breakfast with the tee sheet, and stock up for medals.
Ask the regulars who stopped, starting with Diane Hughes.
Pints after golf rise by a third on competition days. Bacon rolls fall when the first tee time moves after 8am.
Stock up for medal days, and move breakfast with the tee sheet.
Personal Touch
Know your best customers and what they like: your top spenders and their usual drink (including alcohol, unless your club switches it off), hot or soft drink and food, so staff can greet them with it. And regulars whose usual has stopped.
Have his Guinness poured as the Saturday 8am group comes in.
She won the Autumn Medal: her first glass on the club this Friday.
His bacon roll and pot of tea ready before his Sunday round.
Greet her by name with a flat white after Saturday’s 9am round.
Ready when the Wednesday 9am group finishes.
Greet her by name, with her usual ready after Saturday’s round.
Ready when the Wednesday group finishes.
Have it ready before his Sunday round.
One of the GM’s five to contact. An invitation to lunch.
On the GM’s call list. The Club Captain is calling.
Still playing. A word from the staff who know her order.
Your top 20 spenders account for 14% of clubhouse takings, and 15 of them order the same thing on most visits. 9 regulars haven’t had their usual since August.
Brief the clubhouse team on the top 20 and their usual orders, and ask after the nine.
After the Round
Where members spend around their round: before it, at the halfway hut (when your till records which outlet each sale came from) and after it, and how many tee off before the kitchen opens or finish after it closes. Then the members who have stopped staying.
- Tee off before the kitchen opens18%of rounds start before 8ama missed chance to sell
- Buy before their round34%of roundsaverage £4.20 each
- Buy at the halfway hut22%of roundsaverage £5.10 each
- Buy after their round41%of roundsaverage £11.80 each
- Finish after the kitchen closes23%of rounds end after 5pma missed chance to sell
A grab-and-go offer after 5pm.
- Tee off before the kitchen opens12%of rounds start before 8ama missed chance to sell
- Buy before their round29%of roundsaverage £3.90 each
- Buy at the halfway hut18%of roundsaverage £4.80 each
- Buy after their round33%of roundsaverage £9.60 each
- Finish after the kitchen closes31%of rounds end after 5pma missed chance to sell
Coffee from 7:30am on Wednesdays.
- Tee off before the kitchen opens27%of rounds start before 8ama missed chance to sell
- Buy before their round42%of roundsaverage £4.60 each
- Buy at the halfway hut28%of roundsaverage £5.40 each
- Buy after their round52%of roundsaverage £13.90 each
- Finish after the kitchen closes11%of rounds end after 5pma missed chance to sell
Keep the halfway hut stocked and staffed on weekend mornings.
Not lost interest, just missing the kitchen. The evening snacks menu would suit him.
A friendly reminder of the credit, at Saturday’s tee time.
More than the clubhouse: flag Claire to the GM’s call list.
Have his usual ready when the Wednesday group comes in.
Her group already stays. A table for the Tuesday group could keep her too.
Comes in before golf but not after. A post-round offer at 4pm.
Still playing, coming in less. Mo Ali, her regular partner, is starting to follow.
Competition days were his clubhouse days. An invite to the next medal.
Ask if anything has changed, and invite her to Sunday lunch.
23% of rounds finish after the kitchen closes and 18% start before it opens. Members who buy at the halfway hut spend 30% more after golf.
A grab-and-go offer after 5pm, and coffee from 7:30am on Wednesdays.
Levy & Card Credit
All the credit sitting on members’ bar cards, banded by amount, plus unused levy and members with credit who haven’t been in for 45 days. A friendly nudge before the year ends.
A personal note: their credit is waiting for them. For the three on the watch list, join it up with the GM’s call.
Remind the 18 at the tee, and tell new members how the levy works.
A reminder from the clubhouse, joined up with the GM’s calls.
£3.2k of levy is still unused with four months to go, and 18 of those members still play every week.
A friendly reminder in the next tee-time email.
Member Spend
How much members spend in the clubhouse in a year, by membership type, and who rarely comes in.
A first-coffee-on-us card, and the evening snacks menu.
A first-coffee-on-us card, and the evening snacks menu.
A first-coffee-on-us card, and the evening snacks menu.
A first-coffee-on-us card, and the evening snacks menu.
A first-coffee-on-us card, and the evening snacks menu.
A first-coffee-on-us card, and the evening snacks menu.
A first-coffee-on-us card, and the evening snacks menu.
A first-coffee-on-us card, and the evening snacks menu.
112 members spend under £100 a year in the clubhouse, and 61 of them play every week.
A first-coffee-on-us card for weekly golfers who rarely come in.
Missed Sales
Rounds that finish after the kitchen has closed, and what those members spend after golf compared with others.
A light snacks menu until 7pm, May to August.
Keep the kitchen fully staffed until 3pm at weekends.
About 140 weekday rounds a week finish after the kitchen closes. Those members spend £2 after golf on average, against £8 when it’s open.
Try a light snacks menu in the clubhouse until 7pm, May to August.
Competition Days
Takings on medal days and roll-ups against a normal day, and when the rush comes.
Extra staff from 1pm to 3pm.
Have a table ready for the roll-up.
Breakfast is the main trade on normal days: keep it quick for early starters.
Takings rise 38% on medal days, and most of the rise comes in the two hours after the last group finishes.
Extra staff from 1pm to 3pm on medal days.
Invented example of a club with 630 playing members, the UK average. All names and figures are made up.
What lands on your desk
Try a twilight offer for members finishing on Thursday afternoons.
Invented names and figures.
The rest of your team
See what your club already knows.
We’re inviting a small number of founding clubs to join this season. A short conversation is the best way to see whether M-U-M fits yours.